Golden crispness and vibrant colors, a fragrant rendezvous in Longhai. On July 19, the three-day 2026 Fujian Zhangzhou (Longhai) Food Expo officially came to a close at the Longhai Exhibition Park. Centered around the theme “Sweet Zhangzhou, Fragrant Rendezvous in Longhai,” the event featured an expansive 48,000-square-meter exhibition space, bringing together more than 300 leading food companies. As a local enterprise deeply rooted in Longhai and dedicated to the baking industry for fifteen years, Xinxing Foods showcased its full range of baked biscuits, presenting them with sincere dedication. ！

A Moment of Brilliance

This exhibition features a concentrated display of… Fermented biscuits, chewy biscuits, shortbread biscuits, filled biscuits, layered biscuits, and crisp wafers A diverse array of cookie varieties was on display. Purchasers from local supermarkets, cross-border traders, and channel distributors stopped by to sample and savor the products, creating a steady stream of visitors at the booth. The satisfying crunch of each bite, mingled with enthusiastic praise after tasting, brought the atmosphere in the negotiation area to a fever pitch.

“Star Products Arrive · Crispy Delights That Touch the Heart”

By gaining insights into consumers’ growing concern for healthy eating and their pursuit of high-quality ingredients, the Xinxing Food Exhibition Area highlights… Beef crisp biscuits, osmanthus and rice wine–flavored layered biscuits, stick-shaped biscuits, and triangular biscuits and a range of other signature products. This perfectly aligns with the growing consumer trends toward health-conscious and premium‑oriented choices, while leveraging multiple strengths—careful selection of high‑quality ingredients, scientifically formulated R&D, and innovative, proprietary manufacturing processes—to win widespread acclaim at the event.

— Beef Crispy Biscuits —

https://cn.fjxxfood.com/product_detail/107.html

Today’s consumers prefer light, less-sweet snacks. This beef-flavored crisp biscuit uses maltitol instead of traditional sucrose, delivering a mild, well-balanced sweetness. With a 1.6mm‑thin, crisp crust that crumbles at the slightest bite, this snack is enriched with real beef, delivering a savory, rich flavor. With every bite, the aroma of meat and the subtle sweetness of wheat burst forth in your mouth. Whether on supermarket shelves, at convenience-store counters, or in premium snack aisles, it’s the go-to “must-have” product—both versatile and durable.

——Osmanthus Wine‑Flavored Layered Cookies——

Centering on the time-honored Jiangnan-style osmanthus rice wine, we’ve crafted a premium‑grade, dessert‑style filled cookie that embodies the distinctive flair of Eastern culture. Crafted with a distinctive flavor profile rooted in carefully selected, differentiated ingredients, this product features premium Guilin osmanthus flowers, paired with Danish‑imported cheese powder, New Zealand butter, and New Zealand whole milk powder—each sourced from around the globe. An innovative layered‑filling technique delivers a texture that’s crisp on the outside and luxuriously moist within. The subtle, mellow notes of fermented rice wine, the delicate fragrance of osmanthus, and the rich, creamy aroma of butter unfold in layers, creating an indulgent, full‑bodied taste that’s simply irresistible.

— Specialty Stick Pancakes & Triangle Pancakes —

https://cn.fjxxfood.com/product_detail/59.html

https://cn.fjxxfood.com/product_detail/64.html

A portable, easy-to-use design that adapts to a variety of dining occasions. , blended with vegetable ingredients to lock in the grain’s natural flavor and the vegetables’ fresh aroma. The cookie boasts a firm, crisp texture and a warm, gentle mouthfeel, making it ideal for a variety of occasions—whether as a children’s snack, an afternoon tea treat, or a meal‑replacement option. It appeals to consumers across all age groups, offering broad market appeal.

“All-Category Product Portfolio · High-Quality Bakery OEM”

This edition of the Food Expo showcases only a small portion of Xinxing Foods’ product portfolio; the company remains deeply committed to the healthy baking sector, building… Four major product lines, including cookies , covering diverse market demands and aiming to provide customers with a one-stop, high-quality product solution that is “natural, nutritious, healthy, and delicious.”

High-end series

Including premium cookies and peach‑flavored crisp biscuits, these products are meticulously crafted on state-of-the-art, fully automated production lines, delivering a delicate texture. Positioned in the mid‑to‑high end market, they represent a strategic product category for the company’s brand‑upgrade initiative.

Health Series

In line with the growing trend toward health-conscious consumption, we have launched low-GI cookies and dried cakes, catering to the needs of specific consumer segments and health‑focused individuals, and leveraging functional baking to carve out a differentiated market position.

Bread Series

Covering categories such as alkaline water bread and protein-bar bread, these products align with the nutritional needs of young consumers thanks to their high-protein, low-fat profile, driving robust market growth.

2026 “Sweet Boutique Fair” Co-Creation Nominee Enterprises

◣Fujian Xinxing Food Co., Ltd.◢

The 2026 “Sweet Boutique Expo” launch event was held concurrently with this Longhai Food Expo, bringing together industry experts, corporate representatives, and trade association leaders to discuss the four-century legacy of Longhai’s food sector and the new opportunities for its modernization. This time… Xinxing Food has been honored as a co‑initiating nominee of the “Sweet Boutique” event. It is both a testament to the industry’s high regard for our more than fifteen years of unwavering dedication to quality, and a powerful endorsement from a leading platform of our company’s in-house R&D capabilities and end-to-end supply-chain advantages—while also serving as a shining showcase of our comprehensive strength to buyers across the country.

A successful conclusion—looking forward to seeing you again!

Departing from Longhai, we bring flavor to the world. This year’s Longhai Food Expo has concluded successfully, serving as both a platform for New Star Foods to engage and collaborate with industry partners and a fresh starting point for new partnerships. Moving forward, New Star Foods will continue to craft every bite with meticulous care, bringing high‑quality, warmly crafted baked goods to dining tables across countless homes.

Thank you to everyone.

Friends and client partners who have visited the New Star booth

Next Stop: The Baking Journey

See you again!